Bugatti, known for leaving exotic race car enthusiast breathless, has expanded their influential role to include a lifestyle and fashion line. As a part of their brand extension strategy they have turned towards the needs of their customers in the other facets of their lives. For the 2015/2016 season they have chosen Dutch supermodel Mark Vanderloo to represent the exclusive and extremely elegant men’s lifestyle collection. Sophisticated, masculine, classic, Vanderloo portrays the French manufacturers clientele and image to which they cater.
Mark Vanderloo was shot by photographer Lorenzo Bringheli at the historic estate of the house of Savoy outside the gates of Turin, Reggia di Venaria Reale. The highlights of the collection and the main features of the campaign are an exclusive cashmere and fine wool coat with a removable lining of supple Persian lamb’s wool and an elegant grey cashmere suit. The campaign also focuses on a blue llama wool coat and a tuxedo with a refined carbon fibre pattern from the Blue Carpet Soiré line. All these items are produced, without exception, in Italy using high-quality materials. The two-tone variant of the Bugatti Signature Bag made from python skin is a fashion statement and emphasizes the confident casual character that characterizes the luxurious presentation of the EB Ettore Bugatti Collection.
There is an immediate yet subtle elegance to of each of their pieces in this striking sellection, which includes two main lines that are mainly intended for men: the EB Ettore Bugatti line and the Bugatti Performance line. In addition to these, there is also a Tailor Made/Bespoke range exclusively for Bugatti customers.
To Explore The Full Collection Visit: Bugatti Lifestyle Collection
Photo Credits: Bugatti
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