Missoni, the Italian brand, are not just fashion designers. No, they are really more like dream weavers. As they spin, and dye and weave their own special patterns in their factory in Italy it is at once clear to see that each fiber is telling a story in their very unique kaleidoscope of color way. It’s bold and unconventional, with more than a nod to the 70’s hippie ethos.
This season they have once again paired up with Mert & Marcus under the creative direction of Angela Missoni, to shoot the Winter 2019 campaign in Cappadocia, against the surreal volcanic landscape of spired rock formations known as the fairy chimneys, showcasing the latest Missoni men’s and women’s collection.
This arid and beguiling moonscape becomes the stage upon which an exhibition unfolds of long, form-fitting dresses in black-and-white or colorful graphic motifs, vertical bands, geometric forms, and sophisticated monochromatic hues.
Outfits from the Missoni and Missoni Man collections are worn by supermodels Bella Hadid, Adut Akech, as well as Alton Mason and Dong Su Moon; appearing as magical creatures, supernatural apparitions silhouetted against the terrain and intergalactic travelers caught up in unrevealed and mysterious scenarios.
They are beings from the future, rendered extraordinarily perfect and seductive through the digital manipulations of Mert & Marcus; cyborgs composed of human features that both enchant and mystify.
TO EXPLORE THE FULL COLLECTION VISIT: MISSONI
Photo Credits: Missoni
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