PANTONE COLOR OF THE YEAR: ULTRA VIOLET

ULTRA VIOLET PANTONE COLOR OF THE YEAR 2018

PANTONE has announced that  2018 will showcase a reflection of our changing awareness and a world of exciting possibilities.

Here is what PANTONE has to say about the rich and vibrant selection.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Beats Solo3 Wireless On-Ear Headphones - Ultra Violet
Beats Solo3 Wireless On-Ear Headphones – Ultra Violet

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

ULTRA VIOLET VELVET SOFA
ULTRA VIOLET VELVET SOFA

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

PANTONE COLOR OF THE YEAR 2018
PANTONE COLOR OF THE YEAR 2018

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”

Bao Bao Issey Miyake Lucent Metallic Tote
Bao Bao Issey Miyake
Lucent Metallic Tote
BUTTER LONDON: PANTONE COLOR OF THE YEAR COLLECTION
BUTTER LONDON: PANTONE COLOR OF THE YEAR COLLECTION

TO LEARN MORE ABOUT THE WORK OF PANTONE VISIT: PANTONE

 

Article Courtesy Of Pantone
Photo Credit: Pantone, Beats, Butter London, Issey Miyake

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